Arsenal's "No More Red" campaign is in partnership with adidas and the Ben Kinsella Trust. It is making significant strides in the fight against knife crime and youth violence. The campaign began in 2022. It aims to create safe spaces for young people. It also provides ongoing opportunities for connection and champions community role models.
"Violence is not inevitable - it's preventable," says Patrick Green, CEO of the Ben Kinsella Trust. "We know if you give people positive interventions, they will thrive and do fantastic things."
Recent data reveals concerning trends. In the year ending March 2023, about 50,500 offences involved a sharp instrument in England and Wales. This represents a 4.7% increase from the previous year. Hospital admissions due to assault by a sharp object demonstrate the severity of the issue. There were 3,775 recorded episodes in 2022/23.
You can support the "No More Red" campaign by volunteering at local community centers. You can also donate to the Ben Kinsella Trust. Another option is participating in awareness events organized by Arsenal in the Community. Every effort counts in creating a safer environment for our youth.
To learn more about the campaign and see the impact it's making, visit No More Red and adidas Football Collective. You can also watch short films featuring Arsenal players discussing the importance of safe spaces and community role models.
The campaign focuses on three key pillars. The first pillar is investing in safe spaces to play football. The second pillar is providing ongoing opportunities for connection. The third pillar is championing community role models. These initiatives aim to engage young people, build trust, and create positive pathways for their futures a difference. Let's stand with Arsenal, Adidas, and the Ben Kinsella Trust in saying No More Red.